Peninsula of Yucatán, México · Est. 2025
Real chili is grown, not made.
8,000 plants in the ground. First harvest September 2026.
Join free · First access at harvest · No spam
Every hot sauce
you've ever bought
came from a factory.
The habanero in your supermarket was grown where it doesn't belong, processed in a facility it was never meant to see, and shipped to sit on a shelf for two years. That's not flavor — it's a product engineered to survive distribution.
We built YUUM because we know what real habanero tastes like. Eight thousand plants. The one place on earth where it was always meant to grow.
The red limestone soils of the Yucatán Peninsula concentrate minerals no other region replicates. The habanero evolved here — grown anywhere else, it is a different thing entirely.
Consistent tropical sun across a 130-day growing season. Every day, the same unbroken heat that builds a real habanero from the inside out.
The Yucatán habanero holds a Protected Designation of Origin — not by marketing, but by geography. This is where it belongs.
Toronto, Ontario
Co-Founder · Operations
Mexican by blood. Canadian by life. He didn't outsource this — he built it from the ground up. When the first cycle failed, he went back to the land and started again.
Montreal, Québec
Co-Founder · Strategy
A builder who knows quality the moment he's in front of it. When he saw what was growing in the Peninsula of Yucatán, he didn't hesitate.
8,000 seedlings in the ground.
130 days of Peninsula sun.
Founding Members notified first.
Full yield. All three varieties.
This is not a loyalty program. It's not a marketing list. It's a record of the 100 people who were here before the first harvest.
Be among the first 100 before harvest begins. Join free — no payment, no commitment.
Every harvest — before the public, before retailers. First pick, direct from the farm. No markup. No middleman.
Yields, rejections, prices, problems. You see what actually happens — not a curated highlight reel.
When YUUM grows, you were one of the original 100. That is recorded. That is yours forever.
Join free. Real updates from the farm. First access at harvest.
Check your junk folder if you don't see our welcome email.
No spam. Only real updates from the farm. Unsubscribe any time.
September to October 2026. We transplanted 8,000 plants in late May 2026. When the first peppers are ready, Founding Members are notified immediately — before anyone else.
The First Harvest List — free, no commitment, no payment now. You'll be notified directly when the harvest is ready and product becomes available.
No. We don't sell what we haven't grown yet. The first product comes from our September 2026 harvest. Founding Members get access before the public.